Cindy Ertman's Blog

Cindy Ertman's blog is a collection of the teachings of Cindy Ertman, the powerful philosophies, strategies and skills she has developed over 20 years of helping individuals achieve their vision for total success for their lives. Discover how to fuel your defining difference and achieve monumental success through the power of intentional choice. Start now with Cindy's articles, podcasts and videos that we've made available to you on the site to help you on your journey to live with purpose and passion,

How Hiring a Mortgage Coach Can Help You 3x Your Production

How Hiring a Mortgage Coach Can Help You 3x Your ProductionMortgage coaching has been gaining in popularity over the past few years as a way for mortgage professionals to increase their production as efficiently as possible. But what exactly is mortgage coaching, what are the ...
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Top Tips to Manage and Motivate Your Loan Support Team

Top Tips to Manage and Motivate Your Loan Support Team Most mortgage professionals rely on their loan support team to keep the loan process moving smoothly. However, keeping your loan support team motivated and highly productive can be a challenge. In this blog post, we'll ...
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How to Hire a Winning Team (and Get it Right the First Time)

How to Hire a Winning Team (and Get it Right the First Time) If you're like most mortgage professionals, you wear a lot of hats. You're the CEO, the marketing director, and the salesperson, to name just a few roles. And while it's great to ...
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Top 10 Strategies to Create More Value for Your Realtor Referral Partners

Top mortgage originators understand that the care and energy they devote to their referral partners can be paid back tenfold. The more value you can provide to your referral partners, the greater the level of trust they will have in you, and your partnership will ...
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How to MANAGE During Challenging Times

The crisis we are facing now has affected every part of our daily lives, and with the lack of definitive answers to help us to see a clear path through to the other side, our peace of mind and resolve are seriously threatened. We are ...
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How to Be a Successful Loan Officer – 13 Strategies from a $200M Producer

The mortgage industry is appealing for those looking to make a sizeable income while helping people achieve their dream of homeownership. But oftentimes, it’s not until you have taken the leap to become an LO that you realize you don’t know where to begin! To ...
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Your Complete Mortgage Marketing Guide with 51 Ideas to Generate Leads

Marketing your mortgage business in the right way is one of the most important aspects of steady growth. Mortgage marketing can sound complex, but once you understand the basics of successful marketing all that is left to succeed is your mindset and motivation for implementing ...
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How to Create a Powerful Career & Life Vision Board to Reach Your Goals

The best way to achieve your career and life goals is to keep them top of mind, so that you are always consciously and subconsciously looking for ways to move you closer to them. A career vision board is the perfect tool to help you ...
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How to Create Videos that Engage to Increase Your Mortgage Production

As I often tell my mortgage coaching clients, you are not just in the mortgage business, you are in the relationship business. In today’s virtual environment, incorporating videos into your marketing strategy can truly amplify your brand and help you build lifelong, trusted relationships with ...
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10 Must-Know Social Media Trends for Mortgage Pros

In today’s virtual environment, having a strong online social media presence is essential to operating a successful mortgage business. How you present yourself online is a key component to elevating your brand and establishing your competitive advantage in the marketplace. Your social media presence communicates ...
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Move your MORTGAGE PRODUCTION to the next level

By taking the MORTGAGE SATISFACTION ASSESSMENT As you lean into this new decade, it is always a good idea to look at what’s working well in both your business and your life and to identify areas that need your attention. I suggest you ask yourself ...
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Why Hiring the Right Coach Can Transform Your Business and Your Life

While you may be thinking to yourself that you have your “life” and “career” dialed in and under control, having a coach can frequently help you see possibilities that you may not see for yourself. If you can think back to your childhood sports days, ...
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5 Key Ways to Improve Focus and Crush Goals

In this new work-from-home environment the world is embracing, FOCUS is the key to creating more time in your day to tackle your to-do list, crush your goals, and still have energy left over to spend time on fun and be with family. But how ...
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Outline of a man standing on a mountain looking over a city during sunset

5 Steps to Elevate Your Business in Uncertain Times

Adversity forces us to go deeper to awaken to the deeper dimension of who we are. It gives us the opportunity to become a stronger, better version of ourselves.” ~ Eckhardt Tolle As we know from history, through every adversity, comes immense opportunity. These unprecedented ...
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4 Keys to Managing Your Time, Energy and Productivity

There is no disputing the fact that the mortgage industry has seen dramatic changes over the past few years. Many Mortgage Loan Originators have seen a dramatic decline in income and many have gotten out of the business. So how do you create a stable, ...
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Change Your Mindset. Change Your Game.

John Maxwell once said, “You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Is there something that’s holding you back from reaching the success you desire? Succeeding in life and business ...
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How My Female Mentor Inspired Me

In July 2005, I began my career in the mortgage business. At this time, I was the only female originator at the small brokerage company where I worked. At 19 years old, I had a narrow understanding of the mortgage business, familiar with only 30 ...
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5 Ways to Mastermind Your Way to Success

My summer kicked off with a bang as one of the keynote speakers at Steven Marshall’s Mastermind Summit in Las Vegas where I shared my 7 STEPS to 7 Figure Mortgage Success. Maybe you were in the audience that day? More than 2,000 mortgage professionals ...
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Success is a Choice!

As a founding faculty member of Loan Toolbox, I am always reminded of a conversation that I had with its founder, Tim Braheem, more than 15 years ago. Tim has been a close friend and mentor of mine for many years, and back when I ...
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Discover The Defining Difference and Start Living The Life Of Your Dreams

If desire was all it took, we’d all be living a life full of purpose, passion, balance, happiness, and financial prosperity, because honestly, who doesn’t want that? And yet, when you look around, chances are you see a world filled with people pursuing lives that ...
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Go “From Chaos to Clarity” with My Online Program

Since I launched The Defining Difference in early 2014, I’ve been thrilled to connect with people from all over the world who are seeking ways to move out of overwhelm and connect with their greatest purpose, passion and prosperity. People are rejecting the myth that overwhelm has ...
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Answering the Wake Up Call

“Life is a series of choices. Intentional choices create impact, so you can find fulfillment, serve others and influence change in the world.” As I walked into the room, I felt instant discomfort. It was clear that I did not fit in. I was dressed in ...
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Cindy’s Defining Difference

I believe that every person has the ability to rewrite their story and create their life by design. Change is hard and most of us resist it. However, when we make the choice to consciously shake up our life and take deliberate risk for the ...
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Creating Clarity

Sometimes it is extremely important to rise above the clouds so we can see the horizon and get more clarity on the direction we want to go. We need to get clear on our vision and it can be very hard to do when we ...
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Finding Balance in an Unbalanced Life

Finding ways to create balance in our life is critical to our success. Much of the time we feel our success is created by working an extra 10 hours a week or not taking a vacation. In reality, the greatest success is when we learn ...
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Building Trusted Relationships

The challenge with the world today is that technology is both a blessing and a curse when it comes to building relationships. Though it increases efficiency tenfold, it actually can become a crutch and a block from taking the time to build deep, trusted, and ...
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The Hallway of Uncertainty

There comes a time when the voice inside your head just gets too loud to ignore. I believe it is the voice of our purpose and passion and our intuition telling us to follow our heart and to ‘be the change’ we want to see ...
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