How Hiring a Mortgage Coach Can Help You 3x Your Production

How Hiring a Mortgage Coach Can Help You 3x Your Production 

Mortgage coaching has been gaining in popularity over the past few years as a way for mortgage professionals to increase their production as efficiently as possible. But what exactly is mortgage coaching, what are the benefits of a coach, and how can coaching help you boost your business to reach your specific goals? Continue reading to learn how some mortgage professionals are so much as tripling their production numbers… even in a downward market.

What Is a Mortgage Coach?

If you are a mortgage professional looking to increase your production, you likely have seen the term ‘mortgage coach’ as a solution. An industry specific business coach will help you learn new techniques and strategies that will improve your marketing strategies, help you gain more referral partners, and ultimately close more loans. Additionally, coaching can provide support and accountability, which can be crucial in reaching your goals.

Cindy Ertman

How Do You Use a Mortgage Coach?

You can use a mortgage coach in a few different ways, depending on your specific needs, goals, and budget. Most coaches offer a range of services and programs. Typically you can find group coaching, 1-on-1 coaching, or a mix of both.

There are also different ways to use a business coach. Some people use them to help with specific goals, and others use them to help with general business advice. There are many benefits of using a business coach including helping you save time, money, and energy. They can also help you get organized and focus on your goals. Business coaches can be a great resource for anyone who wants to start or grow their business.

How Does a Mortgage Coach Help

How Does a Mortgage Coach Help You Increase Your Production?

A mortgage business coach can help you in a number of ways to increase your production. First, they can help you to identify areas where you need improvement. They can also help you to set goals and create a plan of action to reach those goals.

Additionally, mortgage coaches can provide support and accountability as you work to increase your production. Finally, they can offer advice and suggestions based on their own experience and expertise. By working with a mortgage coach, you can gain the insights and tools you need to take your business to the next level.

What to Look for in a Mortgage Coach

What to Look for in a Mortgage Coach

Of course, you will want to find a coach who has plenty of experience in the mortgage industry. Ideally you are looking for a coach who has been a top originator and has reached the kind of success you are looking for in your own business.

Make sure that the coach has a clear plan for helping you reach your goals. That might look like specific topics, skills, or pain points that will be covered in a program or a customized plan. You should be clear on the type of coaching you will receive and what will work best for your learning style.

A mortgage coach should be able to share specific examples of how they have helped other mortgage professionals achieve success. Look for a coach who aligns with your values and is actively creating change and success in the mortgage industry.

7 Benefits of Using a Mortgage Coach for Your Business

7 Benefits of Using a Mortgage Coach for Your Business

  1. As an objective party, your coach will help you pinpoint things you can’t yet see in your business.
  2. They offer mentorship by providing their value and skills as an experienced loan officer to grow your knowledge about the business and industry.
  3. The best mortgage coaches will introduce you to a network of other high-producing mortgage loan officers to expand your network.
  4. They will give you new ideas and creative insight for marketing efforts as well as strategies
    for developing referral partner relationships.
  5. Business coaches will help improve your efficiency and time management to increase your productivity while allowing yourself more time freedom for other aspects of your life.
  6. You will learn how to grow and hire a team as well as how to best manage your team to scale your business.
  7. Very few mortgage coaches take a holistic approach to their coaching. However, when you coach with The Defining Difference (TDD), our coaches help you achieve success not only in your business, but in your life as a whole as well.

Should You Hire a Mortgage Coach in a Downward Market?

As any businessperson knows, the market can be unpredictable. One minute it’s booming and the next it’s in a tailspin. In a downward market, it’s natural to tighten your belt and cut back on expenses. But is this really the best course of action?

For many people, the answer is no. When the market is down, it can be the perfect time to double down and invest in yourself and your business. While business is slow, it’s the perfect time to create (or strengthen) your systems and processes so that you’re ready to maximize the inevitable turn back upwards.

This is where a mortgage business coach comes in. A coach can help you develop a plan to weather the storm and come out stronger on the other side. They can also provide support and accountability to help you stay on track. So, if you’re thinking about hiring a business coach, don’t let the current state of the market discourage you. It may be just what you need to get ahead.

How Much Does a Mortgage Coach Cost

Quality mortgage coaches can charge anywhere from approximately $500 to $3,000 a month. Fees can vary significantly from one coach to another and depending on the program, so it’s important to understand what you’re getting for your money. While this might seem like a hefty upfront price tag for some, the return you will receive with the right coach far outweighs the initial cost. For example, some of my clients have more than tripled their production after just one year of mortgage coaching.

How Are TDD Programs Different from Other Types of Mortgage Coaching Programs?

With the Defining Difference Coaching Programs your business isn’t the only thing that expands, your life does too. We believe that a profitable business is just one aspect of true success. Our goal is for you to leave more confident and happier with your production and life as a whole than you ever imagined. In fact, anyone who joins the Mortgage Mastermind Elite program will share that their production has increased AND their quality of life has become better too. ➡️ Check out testimonials HERE.

Here are just a few things you will get with a TDD program:

  • Accountability from myself (Cindy Ertman) as well as a team of coaches made up of the most successful loan originators of our time.
  • Proven scripts and processes for challenging aspects of the loan process.
  • How to build lasting referral partnerships.
  • How to build, motivate, and inspire your team.
  • How to hold education and learning events.
  • How to educate clients on the financial market to become the ultimate resource in your market.
What Type of Mortgage Coaching Program Is Right for You?

What Type of Mortgage Coaching Program Is Right for You?

The Defining Difference offers a few different tiers of coaching programs…

Millionaire Mortgage Club (MMC): A group coaching program with bi-weekly coaching calls for you to elevate your production and develop a strategy for success. This is a good place to start for those that are not yet sure about mortgage coaching or are newer to the business.


Mortgage Mastermind Elite (MME): A group coaching program designed for top producers to help you tap into new levels of opportunities and success. It features two group calls a month, 6 private one-on-one coaching calls, and two live retreats.


One-on-One Private Coaching: Great for anyone who desires private, individual guidance and support in their business and life.

Not sure which program would be best for you or want to learn more about how to get started?


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