Meet Our Platinum Results Coaches

Working with an experienced business coach is the most powerful tool in achieving your defining difference in business and life.  The most successful companies and entrepreneurs in the world count on business coaching to elevate their game, break free from what’s holding them back and accelerate their results.  Partnering with a Cindy Ertman Platinum Results Coach, you’ll get private coaching and expert guidance to keep you on track. During these calls, you’ll set clear goals and map action plans to achieve them, break through limiting beliefs that are holding you back and identify opportunities and strategies for reaching your next level of success in business and life. Our Coaches can truly help you achieve your goals and address your unique challenges and needs.



Success Strategist, Coach, Speaker, Best-Selling Author

Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro®Her success-based coaching and training companies are devoted to helping people master the power of intentional choice to create a defining difference in their own lives.


After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of others.


She has developed a track record of helping high achievers shift the way they see the world and expand their vision of possibility by teaching them her total success approach to business and life.


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Senior Vice President, National Production

Tim Broadhurst is SVP, National Production for Churchill Mortgage. He is a producing manager, in Highlands Ranch, CO were he lives an adventure lifestyle with his four adult children ages 18-23. Tim leads and mentors a group of fifteen top producers at Churchill Mortgage and coaches three fellow members of Todd Duncan’s Master Class Elite coaching group where he is an active, legacy member.


Tim is part of the executive leadership team for Churchill where he participates in guiding and shaping national company production strategies. He is also a nationally known speaker, major force in the mortgage banking scene, has conducted hundreds of strategic onsite visits with elite, top producers from all over the country who travel to spend a full day learning systems, flow, and team strategies from him and his team. Tim is considered to be among the top thought leaders and implementors in the industry.


Tim joined The Defining Difference as a Platinum Results Coach in 2019.



Transformational Trainer, Author, Coach and Consultant

Executive coach Freeman Michaels has been a student of leadership, collaboration and
personal development for over 30 years.


Freeman brings a distinct background and perspective to executive coaching. He is a former partner at Developer’s Investment Group Inc. (DIG Inc.), a real estate development company managing $500 million in real estate development projects. At DIG Inc., Freeman was responsible for effectively managing lots of different personalities across a broad and diverse industry. From building contractors to bankers, investors to clerical employees, Freeman had to communicate and lead effectively. He understands how to hold a big vision and still meet the bottom line demands of everyday operations. He has become an invaluable resource to the senior executives whom he coaches.


He has led leadership trainings and/or coached senior managers at major companies including The NorthFace, Jansport, AT&T, CitiBanamex, Air Education Training Command (training division of the US Air Force), The FDA, Canada Goose, PennyMac, and The Research Foundation at Sandford Medical School. He also works with senior leaders from small and mid-sized organizations. Freeman holds a master’s degree in Psychology from the University of Santa Monica, and a bachelor’s degree from Santa Clara University. He is a graduate of the MDE program at UCLA’s Anderson School of Business.

Get Cindy’s 5 Step Strategy Guide to help you navigate your business and your life during these unprecedented times.

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