Meet Our Platinum Results Coaches
Working with an experienced business coach is the most powerful tool in achieving your defining difference in business and life. The most successful companies and entrepreneurs in the world count on business coaching to elevate their game, break free from what’s holding them back and accelerate their results. Partnering with a Cindy Ertman Platinum Results Coach, you’ll get private coaching and expert guidance to keep you on track. During these calls, you’ll set clear goals and map action plans to achieve them, break through limiting beliefs that are holding you back and identify opportunities and strategies for reaching your next level of success in business and life. Our Coaches can truly help you achieve your goals and address your unique challenges and needs.
CINDY ERTMAN
Success Strategist, Coach, Speaker, Best-Selling Author
Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro®. Her success-based coaching and training companies are devoted to helping people master the power of intentional choice to create a defining difference in their own lives.
After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of others.
She has developed a track record of helping high achievers shift the way they see the world and expand their vision of possibility by teaching them her total success approach to business and life.
STACIA WEISHAAR
Branch Manager
When not transcending the ordinary, Stacia loves to spend time with her family. Her two young boys, husband, and Bernedoodle are all incentives for her to stay healthy. If she's not practicing yoga, meditating, or running, you might find her on her Peloton!
Stacia's familial roots lie deep within property management. It's given her a prosperity lens for the value of owning dirt and building wealth through real estate. It also fuels her passion for helping people realize the joy of homeownership. As a top 1% loan originator in the United States, Stacia enjoys making mortgage financing simple for her clients.
Stacia enjoys helping other originators develop their delightful experiences in work and life. She teaches them how to uncover their why, lead with foresight, and transcend their current state.
In the past, Stacia was at the helm of one of the largest joint ventures for a mortgage builder in the state of Washington. She also helped launch several technology start-ups. This unique background has allowed Stacia to craft a framework built around foresight.
Stacia's goal in business is to partner with and build a team of remarkable humans who want to stop living in chaos and embrace delight.
KYM MASON
Area Manager
Guided by a heart for service, Kym Mason has been serving as a leader in the mortgage industry for 23 years. Her primary home and marketplace is in Western Washington, where she enjoys kayaking from her beach and bicycling along the shoreline. Kym became a loan officer in 1999 and hired her first team member in 2000. In 2003 she established Mason Mortgage and has been leading and growing branches ever since. Kym is now an Area Manager for Summit Lending and is actively producing while expanding her territory and helping other leaders to grow their teams. In 2018 and 2020 she was the #1 originator for volume in her county. Kym’s true passion is helping others to discover their purpose and to create a work-life that supports that purpose. As a mom and grandmother, daughter and granddaughter, Kym is devoted to putting her family first. She has successfully built a world-class business while always putting her family first and never missing a family dinner, her children’s events, or Fridays with her granddaughter. Kym finds great joy in helping others to create a vision for their legacy and then live it out.
MICHAEL C. HARDY
Managing Partner, California & Nevada Business
Mike Hardy is a multifaceted professional, excelling as an Ironman athlete, student pilot, real estate investor, speaker, and nationally ranked top 1% mortgage originator. With ETHOS Lending Mike leads a top-performing team who has helped over 10,000 families secure refinance or purchase mortgages over the past 20 years. His leadership is marked by a unique, holistic perspective on mortgage management, incorporating a true financial planning approach to lending.
Beyond his mortgage expertise, Mike is a seasoned real estate investor with experience in over 100 real estate projects, and a recognized authority on Opportunity Zones. He has shared his insights at prominent national mortgage and real estate conferences, including Keller Williams Family Reunion and Todd Duncan's High Trust Academy, and his expertise has been featured in CBS News, Fortune, Forbes, Yahoo Finance, USA Today, and numerous podcasts.
On the personal front, Mike has been happily married for 27 years and is a proud father of four. He has built a winning formula for the art of work-life balance, allowing for systematic growth in all areas of life without compromise. Mike enjoys mountain climbing, working out, spending time at Big Bear Lake, and, above all, investing in quality time with his children.
SUE MEITNER
President and Founder
Confidence, trust, and determination are Sue's top key qualities for success. They built her career and now fuel her passion for helping others to build wealth through real estate both personally and professionally. Sue is well-known for thinking creatively in sales, operations, and marketing. As President and Founder of Centennial Lending Group, she cultivates a collaborative environment encouraging each team member to freely share tips and past experiences to help one another succeed in business. With her leadership, her team truly embodies the term “Stronger Together.”
Sue has achieved many awards for being a trailblazer in the mortgage industry. Her grit and passion shine through in her best-selling books Crazy Lucky Girl: Do YOU Have the Keys To Success? and Women Who Dream. Sue is proud to have helped hundreds achieve their goals in and outside of the mortgage industry.
TOM COUTURE
Mortgage Loan Officer
Tom Couture is a seasoned Loan Officer with Texas Tech Federal Credit Union, an innovative financial institution that is committed to the vision of "Meeting Needs and Creating Value" for its members and community. Tom’s goal is to provide financial services that benefit his clients’ unique circumstances and to offer financially superior products along with an exceptional client experience. Tom leads his rockstar team with the heart-centered vision and intention to serve his clients at the highest level, while adhering to his values of Trust, Respect, Excellence, Kindness, and Stewardship. Tom believes the combination of innovative products & services and his commitment to each and every client are key components in transforming the way people manage their money and to ultimately impact their lives in a positive way.
MICHELE TOWN
Branch Manager
With over 30 years of experience in the mortgage industry, Michele Town is highly regarded as ‘The Girl Who Gets It Done’ by her clients and realtor partners. Her repeated success of being a Top Producer with a heavy background in processing at her previous companies is attributed to her expertise in all her transactions. Michele has proven success in the creativity required to navigating her clients through the challenges of the complex market conditions and vigorous restrictions of the industry. She has an unrelenting commitment to excellence through professionalism, integrity and heart. Michele is an excellent listener and communicator and provides an extraordinary experience before, during and after the home buying/refinance journey. Michele funded $200M in 2021 serving over 250 clients and funded 103M in 2022 serving over 120 clients.
LESLIE BERGEN
Branch Manager
With over 30 years of experience as a mortgage originator and leader, I've had the privilege of helping clients across 17 states achieve their homeownership dreams. Based in Texas, I am deeply committed to serving military families, ensuring they have a smooth transition to new towns and secure home ownership. I also specialize in serving local and national home builder accounts, navigating challenging loans to find solutions for home financing. Known for my generous, servant-hearted approach, I thrive on connecting people and finding ways to serve others.
I am passionate about coaching loan officers to discover their purpose in both their business and personal lives, finding harmony between home and professional responsibilities. I attribute much of my coaching philosophy to the guidance of Cindy Ertman at The Defining Difference. Outside of work, I cherish my roles as a wife, mother, and MiMi to three wonderful grandchildren. Proudly born and raised in El Paso, TX, home of Fort Bliss, I have a strong affinity for supporting our armed forces and their families.
NATALIE OVERTURF
Vice President, Divisional Sales Leader
Natalie Overturf lives with her husband in Coeur d'Alene, Idaho, with two incredible twin daughters who continue to inspire and amaze them. When she’s not cheering her girls on in their many activities, you can often find Natalie at the lake or spoiling her two adorable dachshunds. Natalie enjoys going for runs, spending time with her family & friends, and supporting her local Med Spa, Beauty at the Lake, of which she is co-founder and owner.
Natalie recently celebrated over 30 years in the mortgage industry. She is truly grateful for having found this industry and believes she is absolutely working her dream job. Natalie currently serves as Vice President and Divisional Sales Leader at CMG Financial. She has also enjoyed years as a top originator and in Branch and Regional manager positions.
Natalie’s Defining Values:
- Integrity in all areas of life, especially as a leader
- Optimism and the spirit of abundance
- Mistakes as our greatest teachers
- Partnership, collaboration, and teamwork
- Self-care and having a good sense of humor!
KIM HENDRY
Area Sales Manager
With over 20 years in the mortgage industry, Kim is fueled by an unwavering love for people. As a seasoned Senior Mortgage Loan Officer, accomplished Branch Manager, and dynamic Divisional Sales Manager, Kim's journey is guided by a profound belief in the transformative power of love and a positive mindset.
At the heart of Kim's business philosophy is the simple but powerful idea of giving love to her clients and team. Kim treats every client like family, with a warmth and care that goes beyond the professional realm. Trust, integrity, and genuine care are the cornerstones of those relationships. Kim's relentless dedication to her clients' well-being extends beyond the transaction; it's about creating a lasting impact that resonates for years to come.
In Kim's world, love is also the cornerstone of her team-building prowess. She believes in creating an atmosphere of camaraderie and support, where team members feel valued, inspired, and truly seen. Kim's secret sauce lies in her ability to transform a bunch of individuals into a dream team that's firing on all cylinders. With a focus on personal as well as professional development, Kim identifies each team member's unique strengths, harmonizing them toward a shared vision.
Kim’s greatest joy is her family. She is married to her college sweetheart, Chris, and together they have raised three amazing kids, Thomas, Isabelle and Jack.
BRIAN SEWELL
Branch Manager
Brian Sewell works for Cherry Creek Mortgage a Division of Guild, as a Producing Branch Manager. He has twenty plus years of experience in the field of banking and mortgage brokering, more specifically mortgage origination, new construction loans, specializing in purchase and first-time buyer loans. A native of Chicago, Brian earned his BA in Management and Marketing from Saint Xavier University in Chicago, Illinois. Mr. Sewell enjoys assisting borrowers realize their dream of home ownership, inherent in all new business development projects and has been praised by both co-workers and clients alike for his attentiveness, honesty, integrity and in-depth analyses. From 2006 to 2008 Brian was President of Morale Home Mortgage a small mortgage brokerage.
Dedication, problem solving, commitment, creativity, passion, and eagerness to learn are Brian’s clear strengths which have gained him a solid reputation in the banking world, amongst customers and colleagues alike. Brian was selected by Five Star Professional for the 12th year in a row (2011-2023), whom performed and independent study of real estate transactions in the last twelve months and Brian was vote in the top 1% for overall customer satisfaction from start to finish by his customers and other real estate professionals. His name was included in the October’s 2011-2022 edition of the Chicago Magazine. Brian lives in Illinois with his wife and partner Erika and their three children David, Isaiah and Roman and golden doodle Noah. When Brian is not working, he likes to play basketball, enjoys golfing, and hanging with his family.
LAURA TRIPLETT
Senior Vice President
Laura has accumulated over 30 years of experience in the mortgage industry, excelling as a top-performing loan officer and working with a diverse clientele. This extensive background has granted her a profound understanding of her client’s unique needs.
As both a prominent figure in her field and within her company, Laura has provided valuable guidance across various aspects of the mortgage sector. Notably, she recently contributed her expertise as a board member for a local real estate association.
Laura’s true passion lies in training and development, an area where she boasts numerous years of experience. Her role as a branch leader has afforded her the opportunity to mentor and coach her team effectively, resulting in her branch’s growth from a single-person operation to a team of more than 15 highly successful loan originators.
Laura has earned recognition at the state, national and international levels for her contributions in helping individuals achieve homeownership. She has also served as an advisor to her local county finance office, assisting in the development of county budgets, state housing association initiatives in Virginia, and regional efforts in Northern Virginia related to requests for proposals for down payment assistance programs.
In her spare time, Laura enjoys outdoor hikes and spending time with her two grandsons. Laura resides in Northern Virginia with her husband, Jeff, alongside their two canine companions, Liah and Callie.
KEVIN WATSON
Branch Manager
Kevin Watson has been in the mortgage business as a Loan Officer for 30 years in Nashville and the Middle Tennessee area. Kevin Graduated from The University of Alabama as a Distinguished Military Graduate and a 2nd Lieutenant in the Alabama and Tennessee Army National Guard. Kevin is active in the local Middle TN community being involved on Boards from local Schools, Chamber of commerce, Rotary and active member of Harpeth Christian Church and his local BNI chapter for over 20 years. Currently Kevin is the Regional Manager for Middle Tennessee for Churchill Mortgage as he continues to help the local community originating mortgages as a Senior Loan Officer. In 2023 he and his Region closed almost $500,000,000 in volume helping over 1,100 Families.
Cindy Levorah
Loan Officer
Being part of the homeownership journey has been one of the most rewarding and meaningful paths of my life. Over the past 21+ years, I have served thousands of families while also navigating my own growth as a leader, mentor, and guide.
I began my career in mortgage as a Loan Officer Assistant for a top-producing loan officer and stepped into my own role as a Loan Officer within just a few years. As markets shifted, I learned that long-term success requires more than technical expertise—it calls for adaptability, self-awareness, and the ability to lead with intention.
Raised in the Midwest by parents who were farmers, I was grounded early in the values of hard work, integrity, and commitment. That foundation shaped my early success, yet over time I discovered that effort alone does not create fulfillment or sustainable growth.
In mortgage—and in life—there is the hustle path, and there is a more intentional path rooted in mindset, clarity, and aligned action. Through my own journey, I learned that when we shift how we think, we shift how we lead, serve, and create results.
Today, I bring this coaching-oriented, mindset-driven approach into my work—supporting clients, mentoring professionals, and helping others create success that is aligned, balanced, and meaningful.
Homeownership, to me, is not just a financial milestone—it is the creation of a sanctuary, a place of safety and refuge where individuals and families can ground themselves and intentionally build the life they desire. I believe meaningful success begins within—and I’m honored to support others as they expand into what’s possible.
Bill Bader
Branch Manager
Bill Bader is a seasoned Loan Officer and Branch Manager specializing in residential mortgages, bringing more than 22 years of industry experience to his role. A graduate of The Ohio State University, he has built a distinguished career grounded in deep market knowledge, disciplined execution, and an unwavering commitment to client service. Throughout his career, Bill has consistently ranked as a Top Originator nationally, a distinction that reflects both sustained production excellence and long-term client trust. In addition to his personal production achievements, he currently coaches and mentors other top-producing loan originators, sharing proven strategies, operational best practices, and leadership insights to help elevate performance across organizations. Known for his professionalism, integrity, and results-driven approach, Bill balances his demanding career with family life and is married with two children.
Get Cindy's "Ultimate Marketing Guide for LOs" and discover expert strategies to grow your mortgage business today!
Thanks for subscribing! Please check your email for further instructions.
