Master the Strategies of Top Producer Success

Mortgage Coaching

No matter where you are in your journey as a mortgage professional, I can offer you support. From online programs for your entry level mortgage originators, to workshops and corporate trainings that will benefit your entire team, the Defining Difference product suite has the resources you need to jumpstart your business.

And while each offers its own unique value, every program is powered by my ethos: Success is a choice.

Are You Ready to Define your Mortgage Difference?

Are you a high performance mortgage professional looking to grow your production and accelerate your results?
  • My signature program, the Mortgage Mastermind Elite provides you with the tools you need to reach your top producer potential.
  • Through this group you will gain access to the strategies I used to transform my career and life, along with a community of like-minded professionals, whose support and collaboration will help you tap into new levels of opportunities and success.
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Are you ready to master the strategies of top producers and collaborate with high performance mortgage professionals?
  • Millionaire Mortgage Club will help you focus on daily income generating activities that will elevate your production, increase your income, and give you a plan for structuring your day.
  • Participate in biweekly calls with me and other top mortgage experts and gain access to my methodologies and processes that will help you develop a strategy for success that is actionable and productive.
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Are you looking for real life strategies for generating new business, building powerful referral partners, developing a high impact team, and more? 
  • My 90 Day Jumpstart to Mortgage Success Coaching Program is designed for every level of your mortgage career - whether you are a new mortgage originator just starting out or a 25 year veteran in the mortgage industry.
  • Learn from the experiences and strategies that took me from a mid-tier producer to one of the top producing originators in the U.S. for over a decade.
Are you a seasoned mortgage leader with the skills and track record to help others achieve success?
  • Become a certified Defining Difference Coach. Joining our team will allow you to help others choose success in every aspect of their lives. Together, you will not only be empowered to teach our trademarked strategies, but you will find the foundation to transform your own business and life.
  • We are currently at capacity with our team of skilled transformation experts, but please reach out if you are interested and we will add you to our waitlist.
You’ve achieved your goals as a top-performing broker and leader.
  • But you know there’s more out there. I can help you. If you’re looking to completely transform not only your business, but your life, through a serious commitment to developing yourself as both a leader and a person, 1:1 coaching is for you.
  • As your personal coach, I will work with you to map out a strategy for achieving your goals through my signature Total Success Blueprint as we identify the ways in which you can expand in all areas of your life.
Your team is strong, but you want to give them that extra push to become truly excellent.
  • Interested in taking your team’s mortgage production to the next level? Looking for a way to empower your team members in all stages of their career?
  • From speaking to workshops to corporate trainings, I can offer you the expert insight on transforming your business, your company culture and the lives of you and your team members in a format that works best for you.

My programs will help you transform both your business and your life. But don’t take it from me, take it from those who have experienced it.

Michelle-Town

My experience with Cindy Ertman has been a life altering event. We focus not only on core business practices, but the importance of life balance. I have increased my production by over 30% and have closed over $100MM in my first year coaching with Cindy. But more important is that I am working fewer hours, have become a true leader to my team, and have been able to identify my “value” proposition for myself, my team, and my life.

MICHELE TOWN | Branch Manager, United American Mortgage

Get Cindy’s 5 Step Strategy Guide to help you navigate your business and your life during these unprecedented times.

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