Mortgage Coaching

No matter where you are in your journey as a mortgage professional, I can offer you support. From online programs for your entry level mortgage originators, to workshops and corporate trainings that will benefit your entire team, the Defining Difference product suite has the resources you need to jumpstart your business.

And while each offers its own unique value, every program is powered by my ethos: Success is a choice.

Schedule Your Complimentary Coaching Strategy Call

Are you a high-performance mortgage professional looking to grow your production and accelerate your results?
  • My signature program, the Mortgage Mastermind Elite provides you with the tools you need to reach your top producer potential.
  • Through this group you will gain access to the strategies I used to transform my career and life, along with a community of like-minded professionals, whose support and collaboration will help you tap into new levels of opportunities and success.
A subscription-based coaching program that provides live coaching, actionable strategies, and a community of like-minded professionals
  • Gain access to bi-weekly live coaching calls with Cindy and industry experts, proven systems and scripts, and a powerful network of top producers who are thriving in today’s market.
  • Inside MMC, you’ll find the tools, strategies, and support you need to grow your mortgage business and achieve success—all at an affordable price with the flexibility to fit your schedule.
Are you in need of one-on-one support to help you achieve the success you truly deserve and desire?
  • Catering specifically to high-performance mortgage loan originators and branch managers who desire private, individual guidance and support in their business and life.
  • This program meets you where you are at, and is a hands-on program designed to elevate your production to the highest level, while providing the tools, resources, and support you need to establish a balanced and fulfilling life.
You’ve achieved your goals as a top-performing broker and leader.
  • But you know there’s more out there. I can help you. If you’re looking to completely transform not only your business, but your life, through a serious commitment to developing yourself as both a leader and a person, 1:1 coaching is for you.
  • As your personal coach, I will work with you to map out a strategy for achieving your goals through my signature Total Success Blueprint as we identify the ways in which you can expand in all areas of your life.
You want to educate, inspire, and empower your team to increase productivity, production and performance.
  • Cindy is a master at delivering impactful trainings from the stage. Discover actionable tactics to drive business growth.
  • Learn proven systems and processes to efficiently expand your mortgage operations and increase scalability.
  • Gain strategies for hiring, training, and empowering team members to maximize productivity and performance.
Your team is strong, but you want to give them that extra push to become truly excellent.
  • Interested in taking your team’s mortgage production to the next level? Looking for a way to empower your team members in all stages of their career?
  • From speaking to workshops to corporate trainings, I can offer you the expert insight on transforming your business, your company culture and the lives of you and your team members in a format that works best for you.

My programs will help you transform both your business and your life. But don’t take it from me, take it from those who have experienced it.

Michelle-Town

My experience with Cindy Ertman has been a life altering event. We focus not only on core business practices, but the importance of life balance. I have increased my production by over 30% and have closed over $100MM in my first year coaching with Cindy. But more important is that I am working fewer hours, have become a true leader to my team, and have been able to identify my “value” proposition for myself, my team, and my life.

MICHELE TOWN | Branch Manager, United American Mortgage

Get Cindy's "Ultimate Marketing Guide for LOs" and discover expert strategies to grow your mortgage business today!

Ultimate Marketing Guide for LOs
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