Design Your Annual Marketing Plan | $47
A Full Year of Marketing, Planned Once

What You'll Get
These proven resources are taken directly from Cindy Ertman's acclaimed 7 Steps to 7 Figure Mortgage Success program.
Expert Training Video
- Creating Your Annual Strategic Marketing Plan: build a calendar that increases exposure, attracts leads, and positions you as the expert in your market
Strategic Planning Resources
- AI Solutions to Scale Your Business: put 20+ tools to work across content creation, design, video production, LinkedIn optimization, transcription, scheduling, and social media management
- Annual Strategic Marketing Calendar & Plan: map digital tactics, engagement strategies, and traditional marketing across a quarterly template with sample monthly activities and a holiday planning guide
The Results You'll Experience:
- A quarter-by-quarter plan with tactics, timing, and steps already decided.
- Five strategies chosen, instead of twenty attempted.
- Content produced faster with tools that used to require an agency.
- Consistent visibility instead of bursts followed by three weeks of silence.
- A calendar you can hand to someone else to execute.

Who This Is For
This is for the mortgage professional whose marketing happens whenever there's a spare hour.
If you post when you think of it and then go quiet for weeks…
If you've spent money on tactics and couldn't tell anyone what came back…
Then you don't need more marketing. You need a plan for the marketing you're already doing.
Why You Need This Now
Marketing is an accelerant. It only works on something that's already built.
See, plenty of loan officers pour money into visibility before their systems, their team, or their process can handle what comes back. It's spending on interior design before the walls are up. The leads arrive and there's nowhere for them to go.
But when the foundation is in place, or you're actively building it, marketing is what compounds. Consistent visibility, planned once and executed on a calendar, beats sporadic effort every quarter of the year.
The planning is the hard part. It's also the part you only have to do once.

Random marketing costs the same as strategic marketing. It just returns less.
For $47, you'll get the complete framework for building an annual marketing plan, plus the AI tools that make executing it realistic.
Plan it once and spend the rest of the year running it.