When you work with Cindy, your business isn’t the only thing that expands.

Your life does, too. Cindy Ertman is the CEO and Founder of The Defining Difference. Her expertise as one of the nation’s Top 100 Mortgage Executives, and as one of the Top 100 Originators in the U.S. for over a decade, will help you grow your business, but her insight as a coach will transform your life well beyond your business. She will help you become the best possible leader, in every facet of your life, that you can be. She derives her coaching techniques from the intersection of a heart-centered approach to life, and a relationship-based approach to business. She believes in the power of warmth and authenticity, particularly when they are grounded in practicality.

“My coaching style comes down to one defining difference: success is a choice. In fact, it’s your choice.”

It’s knowing that you can turn to yourself, time and time again. And when you lose your way, Cindy is here to guide you with her signature problem-solving skills, that will help you transform your life from the inside out.

Regardless of industry, circumstance, title, hopes or dreams—Cindy can empower you to choose the life you want.

Cindy coaches because she believes the greatest investment we can ever make is the investment we make in ourselves. Her greatest asset as a mentor are her learnings from her own journey as a high achiever, who has dealt with disconnect, burnout and losing sight of her purpose. She helps clients bridge the gap between what they want and what they need. She teaches by example that success is not limited to your career. Personal and professional happiness are intrinsically connected, and when you take the time to thoughtfully cultivate one, the other follows.

Whichever you’re looking to start with, Cindy is ready to begin the transformation with you.