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You Could Soon Be Enjoying Personal and Professional Success Like This:

I was able to refine my recruiting efforts to grow my branch from 2 to 12 LOs in less than a year!

I think if I hadn’t made this investment in myself I’d still be doing the same old thing. I think we ask for change, we visualize it, but we don’t know how to really get there. Coaching with The Defining Difference truly helped me lay out the path in front of me and be held accountable to my goals.


RE Loan Originator / Sales
Financial Planners Credit Union

Today I’m up $20M over last year in a challenging market!

After 42 years in the mortgage business, I couldn’t break the $40M mark no matter what I did. Within the first year of coaching, my production increased to $58M. In the second year, I hit $132M, serving more than 700 families. Today I’m up $20M over last year in a challenging market! [Cindy] has transformed my leadership, my business, and my life.


Mortgage Loan Officer
Texas Tech Credit Union


My life would not be anywhere close to where it is financially and I’ve seen a trajectory I never thought was possible.

I came to a point in my career where ‘I didn’t know what I didn’t know’. [My coach] helped me build a team so I could continue to grow. Now everyone is in place, happy, operating within their skill sets and we are humming like a well-oiled machine. I was also able to find work-life balance by setting clear non-negotiables.


Branch Partner
Alcova Mortgage

Kym Mason

I’ve elevated my leadership abilities. I’m now able to show up as the leader that I always wanted to be. It has influenced my branch results significantly in such a positive way – the way I show up for my LOs, how I lead them from the heart and help them become the best version of themselves. This has been the most valuable coaching I’ve ever received.

National Success Strategist
Summit Lending


I’ve been in various coaching programs. TDD Coaching has taught me how to be intentional in my business and my personal life. Cindy teaches from the heart, putting the pieces together and helping you get to your ‘why’ faster. My coaching experience has taught me to be more grateful for all that I have, to be more present as a dad and husband, and a leader. It’s also taught me to aim higher in my goals, to remove limitations in my mindset and believe that my most ambitious goals are possible.

Producing Branch Manager,
Guild Mortgage

Had such a big impact on my life overall I feel more empowered to live my life and my dream with courage and I’m motivated to take on the world! Coaching with TDD has helped me find a new direction for my business. I have become a better leader with more vision, which has enabled me to hire better LOs and provide a better product for my clients.


Prime Mortgage

Cindy Ertman
Founder & CEO
The Defining Difference

Meet Your Mortgage Success Coach Cindy Ertman

Cindy spent over a decade as one of the Top 100 Mortgage Loan Originators in the country while training, inspiring and coaching other mortgage professionals across the U.S.


She developed a track record of helping Mortgage Loan Originators 2x and 3x their production, and expand their vision of possibility by teaching them her personal success approach to business and life.

  • Named one of the Top 100 Most Influential Mortgage Executives in America for 5 years
  • Acknowledged as one of the Top 100 Originators in the U.S. for over a decade
  • Grew her personal production to $200M+ annually
  • Co-led a $1.2B mortgage branch
  • Grew a region from 1 to 20 branches
  • Launched The Defining Difference Coaching Company serving 1000s of LOs nationally

Cindy Ertman
Founder & CEO
The Defining Difference

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