Top-performing Mortgage Professionals say their secret to success is this Defining Difference:

Performance Coaching

You Could Soon Be Enjoying Personal and Professional Success Like This:

I was able to refine my recruiting efforts to grow my branch from 2 to 12 LOs in less than a year!

I think if I hadn’t made this investment in myself I’d still be doing the same old thing. I think we ask for change, we visualize it, but we don’t know how to really get there. Coaching with The Defining Difference truly helped me lay out the path in front of me and be held accountable to my goals.

RE Loan Originator / Sales
Financial Planners Credit Union

Today I’m up $20M over last year in a challenging market!

After 42 years in the mortgage business, I couldn’t break the $40M mark no matter what I did. Within the first year of coaching, my production increased to $58M. In the second year, I hit $132M, serving more than 700 families. Today I’m up $20M over last year in a challenging market!

[Cindy] has transformed my leadership, my business, and my life.


Mortgage Loan Officer
Texas Tech Credit Union


My life would not be anywhere close to where it is financially and I’ve seen a trajectory I never thought was possible.

I came to a point in my career where ‘I didn’t know what I didn’t know’. [My coach] helped me build a team so I could continue to grow. Now everyone is in place, happy, operating within their skill sets and we are humming like a well-oiled machine. I was also able to find work-life balance by setting clear non-negotiables.


Branch Partner
Alcova Mortgage

Coaching Can Help You:

IDENTIFY your blind spots, and help you avoid growth pitfalls.


OVERCOME your greatest challenges and fears that keep you blocked.


LEARN from someone who has already achieved top producer success.


CREATE a clear vision for your future, and cultivate personal awareness.


Drive Your Results to Top Producer Success

We have three core coaching programs to help your journey towards success with systems and processes to get you there. 

Millionaire Mortgage Club

We help you focus on daily income generating activities that will elevate your production, increase your income, and give you a plan for structuring your day. Learn from the best in the business through LIVE Zoom, laser-focused trainings with Cindy Ertman and her guest industry experts.

Mortgage Mastermind Elite

Cindy Ertman's personal success system. You'll get access to systems to manage your business and learn how to build and empower a high impact team.

It includes private coaching with Cindy, Mastermind Coaching Calls, exclusive access to the best guest top producers and industry experts, mastermind retreats, and access to an online training portal.

My coaching experience has been a life altering event. I increased my production by over 30% and closed over $100M in my first year. Today my production is in excess of $200M. I am working fewer hours, have become a true leader to my team, and have been able to identify my “value” proposition for myself, my team, and my life.


Branch Manager, United American Mortgage


Better Technology & Internal Systems

that improve the customer experience and help MLO’s handle more loans, too

Recession-Proof Marketing Strategies

that focus on loan origination from high quality borrowers

Smart Hiring in a Tight Market

including attracting MLO’s with their own existing book of business

Effective Team Development

that keeps your people focused on key numbers and goals that matter

But more than just your business, your private coach is also interested in YOU . . . the whole person . . . not only in your professional success, but in your overall enjoyment of life, too.


Do you get enough time off? How’s your family life these days? Are you tied to your work 24/7 with no chance to recharge or even focus on creating the optimum lifestyle you want?


Many of Cindy’s coaching clients who were overworked and depleted now enjoy an exceptional lifestyle that’s balanced, healthy and fun. If you’re not quite there yet, you and your coach will also work on creating a life outside the office that includes:

Double the Time Off

without stress or guilt (and with confidence your business is still well managed)

Family Relationships That Rock

as you leave the “tough stuff” at the office and refocus on those who matter most

Healthy Living & Self-Care

with plenty of time to hit the gym, get more sleep, and transform your body and mind for good

Friendships That Enrich Your Life

including adding quality friends and even joining others to pursue causes you care about

I wanted to be coached by a top producer and someone who has a different take on coaching. Cindy is a force of nature, and she’s walked the walk. She doesn’t just focus on tactics. She also focuses on you the person: how to take care of yourself in a high-stress environment and still produce at a very high level. I have doubled my production and see it growing year after year.


Senior Loan Advisor, Fairway Independent Mortgage

Meet Your Mortgage Success Coach Cindy Ertman

Cindy spent over a decade as one of the Top 100 Mortgage Loan Originators in the country while training, inspiring and coaching other mortgage professionals throughout the U.S. to do the same.


She developed a track record of helping Mortgage Loan Originators expand their vision of possibility by teaching them her personal success approach to business and life.


After achieving her goal of 7-figure success as a Mortgage Banker and being acknowledged as one of The Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine – five years in a row – Cindy has now dedicated her life to empowering the growth of mortgage professionals across the U.S.


Cindy Ertman
NMLS #330850


Set Yourself Up For SUCCESS

Let's discuss how to get help for your most immediate challenges, and which program is right for you and the results you want.

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