The Proven Path to Peak Performance

The #1 Coaching Experience for Mortgage Professionals

Ultimate Marketing Guide for LOs

Ultimate Marketing Guide for Loan Originators 

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Meet Cindy Ertman
Your Guide to Success

TOP 1% LOAN ORIGINATOR | 25+ YEARS OF LEADERSHIP  THOUSANDS OF MLOS TRANSFORMED

For over 25 years, Cindy Ertman has coached mortgage professionals to overcome plateaus, inconsistent referrals, and team inefficiencies. As a nationally recognized coach and former top 1% originator, she equips MLOs with proven systems that simplify growth, strengthen referral pipelines, and create sustainable success.

The Pillars of Mortgage Success

SYSTEMS. MINDSET. LEADERSHIP. GROWTH.

To achieve lasting results, mortgage professionals need more than effort; they need a proven framework. Cindy’s coaching is built around four pillars that help MLOs rise above market challenges and build sustainable success:

  • Production Systems – Install repeatable processes that drive consistent closings and eliminate chaos.
  • Referral Growth – Create stronger, deeper partnerships that expand your pipeline without chasing leads.
  • Leadership & Team Building – Lead with confidence, inspire accountability, and scale through people.
  • Mindset & Personal Growth – Break through fear, overwhelm, and limiting beliefs to achieve your highest potential.

These pillars provide the foundation for every stage of your mortgage journey, from building production to leading a thriving team and designing a business that serves your life.

Select Your Path to Success

“I was able to find extreme clarity in what I truly wanted, and I am now living my dream and creating my legacy 

Nicole
Eric
Leon
Mike
Erin
Carlos

Podcasts With Cindy

Cindy’s Blog & Insights

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