The Proven Path to Peak Performance
The #1 Coaching Experience for Mortgage Professionals
Ultimate Marketing Guide for Loan Originators
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Meet Cindy Ertman Your Guide to Success
A Proven Framework for Sustainable Production & Stronger Referral Partnerships
CINDY ERTMAN HELPS HIGH-PERFORMING MORTGAGE PROFESSIONALS TURN COMPLEXITY INTO CLARITY.
With over 30 years of real-world experience as a top 1% originator andnationally recognized coach, she guides loan officers to build intentionalbusinesses, consistent referral pipelines, and systems that supportsustainable growth—without sacrificing their energy, relationships, orquality of life.
Select Your Path to Success
The Pillars of Mortgage Success
SYSTEMS. MINDSET. LEADERSHIP. GROWTH.
To achieve lasting results, mortgage professionals need more than effort, they need a proven framework. Cindy’s coaching is built around four pillars that help MLOs rise above market challenges and build sustainable success:
- Production Systems – Install repeatable processes that drive consistent closings and eliminate chaos.
- Referral Growth – Create stronger, deeper partnerships that expand your pipeline without chasing leads.
- Leadership & Team Building – Lead with confidence, inspire accountability, and scale through people.
- Mindset & Personal Growth – Break through fear, overwhelm, and limiting beliefs to achieve your highest potential.
These pillars provide the foundation for every stage of your mortgage journey, from building production to leading a thriving team and designing a business that serves your life.
“I was able to find extreme clarity in what I truly wanted, and I am now living my dream and creating my legacy”
“For those looking to achieve the next level of mortgage success, Cindy Ertman is the woman to follow. Cindy is able to help each person identify their own unique gifts. She is the hero of her own life – both personally and professionally – and she is dedicated to teaching others how to make intentional choices to do the same."
JACK CANFIELD
| Co-author of Chicken Soup for the Soul and The Success Principles
"I increased my production by over 30% and closed over $100MM. My experience with Cindy Ertman has been a life-altering event. We focus not only on core business practices but the importance of life balance. I have increased my production by over 30% and have closed over $100MM in my first year coaching with Cindy. But more important is that I am working less hours, have become a true leader to my team, and have been able to identify my 'value' proposition for myself, my team, and my life."
Michele Town
| Branch Manager, United American Mortgage
“Your presentation to our origination team during this year's annual sales summit left such a lasting impression on me that I knew I wanted to start this search by first having a conversation with you. There are very few people we meet in life that make such an impression but you came across as such an authentic and a true passion in helping people succeed. You were a true 'breath of fresh air' in this crazy journey of life. So, thank you for being you and sharing so much of yourself to make everyone better around you!"
TAMMI TERRY
| Head of Corporate Recruiting | Open Mortgage
“We had Cindy host two events for us in 2019, our Chairman’s Club retreat and our Leadership Summit. Both events were hugely impactful. Cindy’s content was not only relevant, but a unique blend of professional and personal growth that left everyone better for attending. Cindy is not only a motivational speaker, but a true coach that puts to her training to work in an interactive way that builds connections in the group and left our organization stronger."
Matt Clarke
| COO, CFO, Churchill Mortgage
“I’ll never forget walking into one of the MME groups for the first time. Every single person was raving about how their lives changed forever. How Cindy has a special gift. How their production massively increased. How they found balance. I mean all of them had a story to share! I was blown away.”
Rene Rodriguez
| Keynote Speaker & CEO of Volentum
“I had heard Cindy Ertman was a phenomenal person and leader….then I got to see for myself several weeks ago when we met for the first time. I’m grateful to Dave Savage for going out of his way to introduce us. Her authenticity and realness is off the charts. I can see why so many mortgage industry professionals turn to her for direction and guidance. She leads from the heart. There’s something profoundly powerful about that.”
Greg Sher
| Managing Director, The NFM Family of Lenders
"I am incredibly grateful that I took the step to sign up for Cindy Ertman's coaching program. It turned out to be the best decision I've ever made for my business. Having been coached by several others in the past, I was amazed by how Cindy's coaching far exceeded all my expectations. Throughout the year of working with her, my business experienced tremendous growth – even during a challenging time in the mortgage industry.”
Hedley Williams
| Senior Mortgage Advisor ELEV8 MORTGAGE, LLC
