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Top Producers That Drive Results?
Complete the form below to request your FREE Mortgage Success Call to learn how!
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2024 Success Checklist

Here’s How it Works:

Request your FREE Mortgage Success Call NOW! My team will be in touch with you to schedule your strategy call soon

During your Mortgage Success Call:

  • Let’s discuss your business, your challenges and your desired goals for your future
  • Let’s commit to one shift that can help you move your business to the next level
  • We’ll share details about our coaching programs and help you decide which one would be the best fit to support your growth and success
Cindy Ertman

Cindy Ertman
Mortgage Coach, Speaker, National Mortgage Trainer,
Top 100 Mortgage Originator, Top 100 Most Influential
Mortgage Executives in America

Request Your FREE Mortgage Success Call Now!


Meet Cindy Ertman

Cindy Ertman is the CEO & Founder of The Defining Difference®, a success-based mortgage coaching and training company devoted to helping mortgage leaders master the power of bold and intentional choices to create a defining difference in their own life and business.

After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of mortgage professionals.

Cindy has shared the stage with Tony Robbins, Darren Hardy, Magic Johnson, Jack Canfield, Les Brown, George Bush, and many more.

Cindy’s goal is to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and accelerate their success in 7 key areas of their life by removing the blocks that limit their potential.

Cindy Ertman Webinar

“For those looking to achieve the next level of success, Cindy is the woman to follow.”

Cindy sees the golden essence in people and is able to help each person identify their unique gifts. She is a master at developing techniques and strategies on how to bring that gift forth in the world to move from a life of status quo to a life of greatness and purpose. Cindy is the hero of her own life – both personally and professionally – and she is dedicated to teaching others how to make intentional choices to do the same.”


Co-author of Chicken Soup for the Soul
and The Success Principles


"I’ve been in various coaching programs. TDD Coaching has taught me how to be intentional in my business and my personal life. Cindy teaches from the heart, putting the pieces together and helping you get to your ‘why’ faster. My coaching experience has taught me to be more grateful for all that I have, to be more present as a dad and husband, and a leader. It’s also taught me to aim higher in my goals, to remove limitations in my mindset and believe that my most ambitious goals are possible."

Producing Branch Manager, Cherry Creek Mortgage

Denise Prothe

"My Coach provided a lot of tactics to help me grow my business. I doubled my production after the first year, and also gained a lot of leadership capabilities, which resulted in me becoming Sales Manager. I was also able to get my systems in check, which not only helped me grow my business, but also allowed me to have more free time to do the things I enjoy."

Sales Manager / Senior Loan Officer, Guild Mortgage

"I am incredibly grateful that I took the step to sign up for Cindy Ertman's coaching program. Despite initial hesitations about the cost, it turned out to be the best decision I've ever made for my business. Having been coached by several others in the past, I was amazed by how Cindy's coaching far exceeded all my expectations. Throughout the year of working with her, my business experienced tremendous growth – even during a challenging time in the mortgage industry.

One of the standout aspects of Cindy's coaching was the collaborative environment she fostered among the loan officers in the program. The personal bonds we formed and the exchange of ideas have left a lasting impact on me. Moreover, the caliber of guest coaches she brought in was a game changer. Their insights and guidance added immense value to my journey."

Senior Mortgage Advisor

“In less than a year, I’m on track to doubling my average monthly production, and experiencing a joy for the business that had been absent for years.

Getting coached by Cindy Ertman through her MME program was one of the best decisions I’ve made. Not only did Cindy help me get focused on very specific business practices to help me grow my production, but more importantly helped me get my heart connected to my daily business activities.

Getting intentional about discovering what gives you purpose makes growing your business a joy instead of a grind; Cindy and her program helped me down that path. In less than a year, I’m on track to doubling my average monthly production, and experiencing a joy for the business that had been absent for years. MME is a commitment you won’t regret."

Branch Manager / Senior Mortgage Advisor
Finance of America Mortgage

"After 42 years in the mortgage business, I couldn’t break the $40M mark no matter what I did. Within the first year of coaching, my production increased to $58M. In the second year, I hit $132M, serving more than 700 families. Today I’m up $20M over last year in a challenging market!

[Cindy] has transformed my leadership, my business, and my life."

Mortgage Loan Officer
Texas Tech Credit Union

“I’ll never forget walking into one of the group coaching sessions for the first time. Every single person was raving about how their lives changed forever. How Cindy has a special gift. How their production massively increased. How they found balance. I mean all of them had a story to share! I was blown away. Cindy, what you do is truly special. I am so happy you have grown your coaching team because that means more lives will be changed. Your guidance and counsel have been invaluable to me and I will always be grateful for that."

Keynote Speaker & CEO, Volentum

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