Corporate Training
Empower your leaders and teams with training that creates lasting impact.
“I speak on my signature success strategies and teach audiences how to be The Defining Difference® in their own lives.” - Cindy Ertman
A Proven Training Experience Led By Cindy Ertman
With 25+ years in the mortgage industry and more than a decade leading The Defining Difference coaching and training team, Cindy Ertman delivers corporate training that strengthens mindset, leadership, and the proven strategies that drive more production with less stress. Each engagement is a live, interactive experience designed to shift how teams think, lead, and execute, with practical tools that improve time management, focus on income-producing activities, elevate referral partner relationships, and build a culture rooted in trust, connection, and intentional choice. Trainings can be delivered as a high-impact keynote for a sales rally and paired with ongoing development through customized monthly Zoom sessions to reinforce learning, increase skill levels, and improve overall performance across the organization.
TRAINING TOPICS
(for in-person & virtual events)
Cindy partners with organizations to deliver highly customized training aligned to strategic goals and real-world challenges. Below is a sampling of prior training engagements.
"Cindy's content was not only relevant, but a unique blend of professional and personal growth that left everyone better for attending."
LEADER
TESTIMONIALS
We had Cindy host two events for us, our Chairman's Club retreat and our Leadership Summit. Both events were hugely impactful. Cindy's content was not only relevant, but a unique blend of professional and personal growth that left everyone better for attending. Cindy is not only a motivational speaker, but a true coach that puts her training to work in on interactive way that builds connections in the group and left our organization stronger.
Matt Clarke | President & COO
Churchill Mortgage
Your presentation to our origination team during this year's annual sales summit left such a lasting impression on me that i knew i wanted to start this search by first having a conversation with you. There are very few people we meet in life that make such an impression but you came across as such an authentic and a true passion in helping people succeed. You were a true ‘breath of fresh air’ in this crazy journey in the mortgage industry. So, thank you for being you and sharing so much of yourself to make everyone better around you!
Tammi Terry | Head of Corporate Recruiting
Open Mortgage
Cindy Ertman is one of the great leaders. She's a big thinker who can connect emotionally and intellectually with just about anyone and any audience - an overlooked skill that gives her an uncommon "X-factor", Cindy shares my strong conviction that understanding and empathizing with the dreams and long-term personal goals of clients is the key to providing quality service that wins trust and loyalty. She is leading the way to a new and different marketplace, one that rewards crystal clear vision and passion.
Dave Savage | CEO
Mortgage Coach
My coaching experience has been a life altering event. I increased my production by over 30% and closed over $100M in my first year. Today my production is in excess of $200M. I am working fewer hours, have become a true leader to my team, and have been able to identify my value proposition for myself, my team, and my life.
Michele Town | Branch Manager
United American Mortgage
When Cindy speaks, people listen and are drawn to her. She shares from her heart, and has a profound skill of listening and really hearing you, which magnifies her ability to propel your professional and personal development. Cindy presents herself in a truly professional, beautiful, graceful style that is warm, genuine and real in a way that few others are ever able to achieve. Cindy has an unwavering commitment to excellence and quality in all that she does, and goes the extra mile to make sure that she has not just met, but exceeded your expectations.
Sue Woodard | Strategic Advisor
Stratmor Group
I’ll never forget walking into one of the MME groups for the first time. Every single person was raving about how their lives changed forever. How Cindy has a special gift. How their production massively increased. How they found balance. I mean all of them had a story to share! I was blown away. Cindy, this event is special. Your guidance and counsel have been invaluable to me and I will always be grateful for that.
Rene Rodriguez | CEO
Volentum
Meet Cindy Ertman
Cindy Ertman is the CEO & Founder of The Defining Difference®, a success-based mortgage coaching and training company devoted to helping mortgage leaders master the power of bold and intentional choices to create a defining difference in their own life and business.
After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of mortgage professionals.
Cindy has shared the stage with Tony Robbins, Darren Hardy, Magic Johnson, Jack Canfield, Les Brown, George Bush, and many more. Cindy’s goal is to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and accelerate their success in 7 key areas of their life by removing the blocks that limit their potential.
