Discover the 7 Proven Steps for Creating 7-Figure Results
in Your Mortgage Business

Discover Cindy Ertman’s Proven, Step-by-Step System that Shows You How to:
Build Powerful Referral Partners • Elevate Your Personal Brand • Develop a High Impact Team • Reach Top Producer Success!

Today I’m up $20M over last year in a challenging market!
After 42 years in the mortgage business, I couldn’t break the $40M mark no matter what I did.  Within the first year of coaching, my production increased to $58M. In the second year, I hit $132M, serving more than 700 families.  Today I’m up $20M over last year in a challenging market!  [Cindy] has transformed my leadership, my business, and my life.

TOM COUTURE
Mortgage Loan Officer, Texas Tech Credit Union

Master the Strategies of Top Producer Success with Cindy Ertman’s Proven 7-Step System

For the past 20+ years, Cindy Ertman has helped Mortgage Professionals from all across the U.S. discover how to leverage their unique strengths to get better results, cultivate stronger relationships, improve their leadership skills, and experience more purpose and fulfillment in their business and lives.

Cindy’s most requested Loan Originator Training is now at your ingertips - so you can start driving your business to 7-Figure Success today!

So whether you feel stuck and overwhelmed, with no idea where to start to grow your mortgage business, or you know exactly what you want to do, and just need a blueprint to help you bring your specific goals to life…You’ll find all the guidance you need to succeed in Cindy’s 7 Steps to 7-Figure Mortgage Success program!


7 Powerful Modules of Training

STEP 1: Discover Your Why & Greatest Strengths

Create extraordinary results in your life and business.

  • Assess your overall mortgage satisfaction including number of referral partners, personal production, client experience, marketing execution, productivity, team, self-care, and work/life balance.
  • Get clear about you and your company’s greatest strengths to confidently communicate your value proposition to borrowers and referral partners.
  • Allocate time each day to hone your focus and align your actions towards 5 daily income-producing activities to deliver the financial results you desire.
  • Establish a reliable accountability partner to help you stay on track, propel your business, and increase your income and productivity.

STEP 2: Build Your Referral Partner Network

Catapult your business to a whole new level of success by aligning key referral partners. 

  • Proven scripts to to help you connect with Realtors and referral partners to turn cold leads into warm leads through peer referrals and recommendations.
  • 10 steps to help you foster authentic connections with your listing agents to reach new heights in your mortgage career.
  • Powerful scripts to use to build your network of Financial Planners and Divorce Attorneys so that you know what to say when you reach out for the first call and the questions to ask at the first face-to-face meeting.

STEP 3: Connection to Referral Partner Conversion

How to quickly build a deep connection with a potential referral partner.

  • Build beneficial relationships and develop the kind of partnerships that lead to referrals can truly change the course of your business and drive your results to new and exciting levels of success.
  • The initial meeting with a new referral partner sets the tone for the relationship and can be the difference between a long, lucrative partnership and another missed opportunity.
  • This powerful and proven system maps out 3 easy steps to build the solid foundation needed to create a successful, lifelong partnership with your referral partners and will help to create a real connection through asking compelling questions.

STEP 4: How To Create A High Impact Team

How to build, sustain, and empower your high impact team.

  • Hiring, training, and managing a high impact team is imperative to scaling your business.
  • Learn the 5 key steps to set the tone and foundation for creating a high impact team to maintain consistent volume and build your capacity to expand your mortgage business.
  • Understand the value of a DiSC Assessment in the hiring process and how to interpret the results to help build stronger, more effective working relationships and improve teamwork, communication, and productivity in the workplace.

STEP 5: Master Your Systems, Processes, & Productivity

Simplify and streamline your systems and processes to maximize your productivity.

  • Learn how to generate, track and manage leads, while establishing rock-solid systems to support long-term business growth.
  • Leverage your CRM system properly so you can transform your business from a transaction-based model to a relationship-focused venture.
  • Elevate your client experience in order to make your clients feel cared for, while building trust and loyalty and increasing referrals.

STEP 6: Design Your Annual Marketing Plan

Craft a strategic annual marketing plan for lasting impact. 

  • Develop a marketing plan that increases your exposure, elevates your online presence and creates brand awareness so you can attract more leads, and close more loans.
  • Get access to my sample marketing calendar with suggestions for weekly, monthly and quarterly strategies that  top producing loan originators are using right now to get traction in today’s market.
  • Improve your overall client experience and develop a solid platform for exponential growth.

STEP 7: Create Your 90-Day Mortgage Success Goal Plan

Map out your 90-Day Action Plan to Fast-Track Results.

  • Establish 3 clear and concise goals along with specific, targeted action steps to quickly move your business forward.  The overarching goal is to increase your production, build new referral partnerships, create a balanced approach to life and business and to increase your revenue.
  • Learn about using the power of focusing on outcome-driven choices that allow you to live your life by design…rather than by default
  • Learn how to take powerful action and let nothing stop you from creating the business and the life you want.
Jeff

JEFF OHM

VP/Branch Manager
CrossCountry Mortgage

Coaching with Cindy Ertman is the #1 reason my business is exploding!! Her tools and techniques are second to none!! A year ago, I did $50 million in personal volume. I’ve grown my branch from 2 loan officers to 10 and we’re on pace for $100 million in volume!! I highly recommend anyone who is seeking a mortgage coaching to join Cindy’s program. You won’t be disappointed!

MICHELE TOWN

Branch Manager
United American Mortgage

My coaching experience has been a life altering event. I increased my production by over 30% and closed over $100M in my first year. Today my production is in excess of $200M. I am working fewer hours, have become a true leader to my team, and have been able to identify my “value” proposition for myself, my team, and my life.

DAN WHITE

Mortgage Loan Officer

Cindy is a force of nature...and she’s walked the walk. Coaching with Cindy has doubled my production and I see it growing even further. If you talk to anyone who has coached with Cindy, they will tell you their production has gone up and their quality of life has become better. I highly recommend Cindy's coaching programs!

Your Small Investment Can Produce Lifetime Returns


Other programs on the scale of what 7 Steps to 7-Figure Mortgage Success cost anywhere from $2,500 to $3,000. But I wanted to make this program affordable for as many people as possible.

So when you enroll now in 7 Steps to 7-Figure Mortgage Success, your investment won’t be $2,997. It will be just $997!

Let’s work together to build your mortgage business beyond your wildest expectations and help you be successful in any business climate or economy. Click the button below for instant access.

SAVE $2,100 OFF THIS INCREDIBLE PROGRAM!
LIMITED TIME OFFER

Normally $2,997

Now Just $997

or 3 monthly payments of $397

  • 20 Powerful Video Trainings
  • Downloadable action guides, worksheets, and planning tools
  • Weekly email coaching to guide you through to course completion
  • Bonus content to help you grow your business faster
  • 24/7 access to the online classroom

Discounts available for groups and corporations.
Contact us at info@cindyertman.com to learn more.

Plus, Receive 3 Incredible Bonuses when You Enroll Now!

BONUS #1

AI Guide - Solutions to Scale Your Business

01

Automate tasks and time management, access graphic, copywriting and content creator tools, ChatGPT prompts and expand your network by sharing this resource with referral partners.
$297 value

BONUS #2

Exclusive Live Zoom Calls Monthly with Cindy

02

On October 31 at 10:00am PST you’re invited to join our Exclusive LIVE ZOOM CALL led by Cindy to maximize your coaching program experience and make this your best year yet! 
$1,997 value

BONUS #3

Overcoming the Top 6 Referral Partner Objections

03

This essential resource includes actual videos from top-producing LOs who share their successful techniques and insights to help you master the art of overcoming objections.
$297 value

This training has worked for Mortgage Professionals from all over the U.S… and when you apply Cindy’s proven strategies, it can work for you, too!

“I’ll never forget walking into one of Cindy’s coaching groups for the first time. Every single person was raving about how their lives changed forever. How Cindy has a special gift. How their production massively increased. How they found balance. I mean all of them had a story to share! I was blown away.” 

RENE RODRIGUEZ | Keynote Speaker & CEO of Volentum

“Coaching with Cindy has been one of the best business investments I have made in my career. In addition to her amazing ability to coach and inspire change, she works with the best of the best in the industry. I encourage anyone to strongly consider this opportunity and I hope Cindy is my coach for the rest of my career.” 

STACIA WEISHAAR | Senior Loan Officer

“In less than a year, I’m on track to doubling my monthly production, and experiencing a joy for the business that had been absent for years. Coaching with Cindy was one of the best decisions I’ve made. She helped me get focused on specific business practices to grow my production and more importantly, helped me get my heart connected to my daily business activities.”

MIKE GALLAGHER | Branch Manager / Senior Mortgage Advisor

“Cindy’s coaching has helped me to become a stronger leader for my team and I have much more energy and clarity about how my branch should run. I highly recommend Cindy’s coaching programs to anyone who is looking to up their game and go to the next level of success. In less than a year, I’m on track to double my average monthly production, and am experiencing a joy for the business that had been absent for years.”

DANA MUNDY | Branch Manager


Meet Your Success Coach
Cindy Ertman

Cindy spent over a decade as one of the Top 100 Mortgage Loan Originators in the country while training, inspiring and coaching other mortgage professionals throughout the U.S. to do the same.

She developed a track record of helping Mortgage Loan Originators expand their vision of possibility by teaching them her personal success approach to business and life.

After achieving her goal of 7-figure success as a Mortgage Banker and being acknowledged as one of The Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine – five years in a row – Cindy has now dedicated her life to empowering the growth of mortgage professionals across the U.S.

Cindy Ertman

FAQ’s to Answer All of Your Questions

How long will it take me to complete the program?

This is a self-guided program and the recommended pace would be to complete one session per week with the intention to implement the actionable training strategies weekly as you go. If you complete the recommended one session per week, you would complete the course within 7 weeks , but since it is self-guided, you set the pace.

Many of these guides and exercises can be used consistently to grow and build your referral partner network, to help you build a high impact team and keep them on track, and will help you to create focus and productivity in your day-to-day mortgage business.

We suggest that you complete each session in order as the trainings are meant to build upon one another. However, is there is a particular area of your business that needs your immediate focus such as building your team, hiring strategies, or the need to build new referral partners quickly, you can easily skip to that session and do it first.

If you selected the 3x installment payment option, you will get access to 2 video training modules for the first month and then 2 more videos in the second month. You will get the access to the remaining 3 videos in the third month. Focus on implementing the exercises and plans provided each month before moving onto the next modules.

How do I know if this program is for me?

This program was designed to meet you where you are at and get you to where you want to go.

If you are a mid-tier producer wanting to move to top tier success these executable scripts and strategy guides are designed to help you increase your production in a meaningful way. Many of our coaching clients have increased their production from 15 to 20% by implementing the strategies in this course. 

If you are an originating branch manager focused on increasing your personal production as well as the production of the loan originators on your team, this program will give you proven executable origination tactics, scripting, and strategies to help you expand your business as an originator, give you the tools to motivate and inspire your team, and help you grow as a leader.

And if you are a new mortgage loan originator seeking direction on how to develop referral partnerships and getting started this program will give you clarity on your core and greatest strengths. It will help you get clear on your company’s greatest strengths, give you suggestions on daily income-generating activities to kick start your production and key relationship strategies to begin to build your referral partner network.

How long will I have access to this course?

You will have access to this online membership training program for a full year from the date of purchase and be able to download all of the exercises, scripts and training guides.

What if I purchase this course and determine it’s not right for me?

If for any reason you purchased this course and determine that it is not right for you, please contact our customer service division at info@cindyertman.com within 15 days of purchase for a full refund.

Questions? Email us at info@cindyertman.com

Facebook LinkedIn YouTube Instagram

Copyright © 2024 The Defining Difference | Privacy Policy

Scroll to Top